Starwood Hotels & Resorts in Strategic Marketing Partnership with the Travel Channel

Travel News Asia Monday, 13 August 2007

Starwood Hotels & Resorts and the Travel Channel have signed a two-year strategic marketing partnership that will make the channel available in all Westin, Sheraton, Four Points by Sheraton and W Hotels in the US. As part of this joint venture The Travel Channel will help develop content for two in-room networks that will provide guests with programming created specifically for Starwood Hotels & Resorts.

The first channel to debut will be "Travel Channel on the Road" featuring themed content developed exclusively for Starwood guests, sneak peeks and access to special programming from the Travel Channel. Programs will be hosted by notable television personalities like Anthony Bourdain and Samantha Brown. Starwood's existing in-room Starwood Preferred Guest (SPG-TV) channel will also reflect the new collaboration with travel news including insider destination features assembled by the Travel Channel.

"Together with the Travel Channel we will curate exclusive destination and lifestyle content that appeals to our guest's interests and passions," said John Peyton, Senior Vice President, Customer Marketing and Partnerships. "We will simultaneously inform our guests about new, exciting destinations around the world while offering them a unique and robust in-room entertainment experience."

Both channels will begin rolling out in the U.S. at Westin, Sheraton, Four Points by Sheraton and W Hotels in September.

See other recent news regarding: Starwood, Travel Channel, Marketing, Branding, Advertising

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