South Koreas Shilla Hotel Group extends Brand into China

Travel News Asia Tuesday, 9 May 2006

One of South Koreas leading hotel groups, The Shilla, is extending beyond native soil into China.

An affiliate company to the giant Samsung Group, Shilla has earned numerous international accolades for its two luxury home grown properties The Shilla Seoul and its sister resort on the southern island of Jeju, The Shilla Jeju.

Now, for the first time, it is exporting the Shilla brand, signing a management contract to operate the new 5-star The Shilla Suzhou for Genway, local developers of the property that opened end of April, 2006.

The brand new 308-room hotel is a distinctive new landmark in Suzhou beside the picturesque Jinji Lake.

With six restaurants, one conference hall, nine functions room and one banquet hall accommodating up to 400, it is the first luxury 5-star business hotel in the city, located in a prestigious development area close to Suzhou International EXPO.

It has been designed to combine modern art with traditional Chinese style by international architects Hiller Architecture, the firm behind projects such as the Ritz-Carlton Philadelphia and Grand Hyatt Shanghai.

The Shilla Suzhou is a 10-minute drive to the Shanghai-Nanjing express highway and 76 kms from Shanghai Hong Qiao International Airport.

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