CNN International to launch New Look

Travel News Asia 2 February 2006

24 hour news network, CNN International, is launching a new on-air design on February 11, 2006 (Hong Kong time).

While this new design is more evolution than revolution, said Rena Golden senior vice president CNN International, our priority is to ensure that our viewers around the globe, many of whom do not speak English as a first language, understand and engage with the news we deliver. The uncluttered screen and enhanced concise graphics will now allow our video and journalism to breathe fully.

Since 1996 CNN International has continually invested in and updated its programming, newsgathering and regional production capabilities. This on-air redesign - the biggest in more than five years - is an extension of an ongoing investment in the product which has enabled CNN International to remain one of the world's leading 24-hour international news networks.

This redesign covers all parts of CNN International's on-air look, including a new position and treatment for the network logo, network identity spots and music, full-screen graphics, lower third fonting and network colour scheme.

In addition, the news ticker or crawl that is common to most news networks will be replaced by a new information bar that displays one complete sentence, or story, which CNN believes will allow viewers more time to concentrate on the main part of the screen.

Audience navigation of the network and its programs was also a critical part of the redesign. New navigational tools and graphics will allow viewers to see what news coverage and programming is coming up in the hours ahead.

The next phase of this project will include new sets for Atlanta, London and Hong Kong.

The design work for the new look was overseen by the networks Creative Director Mark Wright, together with various international creative agencies and London based independent consultant Frank Lampen.

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