Sydney Convention and Exhibition Centre launches new building and venue names

Sydney Convention and Exhibition Centre has taken a new direction with its signage, launching new building and venue names and installing one of Australia’s largest digital screen display systems.

More than 150 LCD display screens are now located throughout the Centre, along with new fixed signage designed to make it easier for visitors to navigate the venue.

Under the name changes, two of the Centre's key buildings, formerly known as Convention Centre North and Convention Centre South, have been renamed Convention Centre Bayside and Convention Centre Parkside to better reflect their Darling Harbour surrounds.

All rooms within the buildings have also been renamed to indicate their "Bayside" or "Parkside" location, as well as the level they are on. For instance, the meeting rooms on Level 1 of the Convention Centre Bayside are now known as Bayside 101, Bayside 102 etc. Exhibition Hall numbers remain the same, with improved signage highlighting their location and current exhibitions.

Centre Chief Executive Ton van Amerongen said the new names and signage system were part of the Centre’s ongoing refurbishment program and would deliver benefits to the Centre’s visitors and clients, “The new system links our three sections and draws on our visible surrounds to make it very easy for visitors to find their way around the Centre.”

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