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World’s leading hotel brands guarantee Amadeus Best Available Rate

Travel News Asia 10 February 2006

Thirty seven leading hotel brands have now signed up to Amadeus' Best Available Rate programme. Participating hotels guarantee to supply Amadeus with rates that are the same or lower than those available through other distribution systems, branded websites or the hotel’s own call centre.

“Hotels are regaining control over their rates after the dark days of 2002 when they were forced to get rid of distressed inventory at rock-bottom prices. Since then, demand has returned and increasingly advanced Revenue Management technology has given hotels the leverage to direct their bookings through the higher-yield travel agency channel,” explained Antoine Medawar, Managing Director, Amadeus Hospitality Business Group.

The following hotel brands have signed up to the programme:

World’s leading hotel brands guarantee Amadeus Best Available Rate
As well as securing the Best Available Rate, Amadeus hotel bookings offer flexible cancellation policies. In Amadeus, 76% of the available rooms can be cancelled up to 24 hours in advance without incurring a charge.

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