American Airlines selects Amadeus e-Travel as e-commerce provider in Asia Pacific expansion

American Airlines has launched its Japanese website, powered by Internet Self-Service engine e-Travel® Planitgo.

Mr.Theo Panagiotoulias, Managing Director Japan, American Airlines, said “Amadeus is an IT solutions provider with the track record and market knowledge necessary to understand where customer-centric online faring technology is heading and best tailor that to our expansion strategy in Asia Pacific. Within two and a half months of signing the contract, Amadeus delivered a fully customized website in Japanese, fast tracking us to success in Japan.”

Japan, Australia, and Hong Kong have been classified by Nielsen/NetRatings as “emerging online markets” having demonstrated double-digit growth in time spent by householders online in the last year. Specifically, Japanese spent 12% more time on the web at home in 2004 compared to the previous year, showing key potential for online travel sales in that market.

Peter Smith, Vice President, Amadeus e-Travel Asia Pacific, said, “Amadeus e-Travel’s commitment to the airlines’ success in Japan is reflected by the strong take-up of our industry-leading solution that can be translated into 21 languages. www.aal.co.jp, powered by Planitgo is American Airlines’ portal to a bright future in Asia Pacific and with American’s plans to add routes in Japan and eventually in China, Amadeus e-Travel is excited to be part of their expansion in the region.”

American Airlines joins five other airlines with Japanese websites powered by e-Travel Planitgo, including Air France, Cathay Pacific Airways, Korean Air, Philippine Airlines and Thai Airways.

See other recent news regarding: Amadeus, American Airlines, e-Travel