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Qatar Airways sponsors CNN's new programme 'Quest'

Travel News Asia 3 August 2005

Quest, a new monthly half-hour feature programme on CNN is being sponsored by Doha-based Qatar Airways. This new monthly series puts CNNs Richard Quest in front of some of the worlds greatest and most influential figures in their field as he goes in quest of the excellence that drives the world.

Richard Quest

The partnership with Qatar Airways includes sponsorship of the monthly programme on CNN and CNN's international edition website, and a series of 60 second vignettes to run alongside Qatar Airways advertising spots.

Quest is produced by the in-house team at CNNs studios in London, with support from the networks Atlanta and Hong Kong bureaux. In the new programme, CNN presenter Richard Quest, dispenses with the usual sofa and Q&A format and uses his unconventional and unique interviewing style to gain an insight into what makes icons tick. Each edition focuses on a certain theme and the people most associated with it; Quest interviews his guests, taking the invaluable advice, knowledge and experience and puts it to use at the end of each show.

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