Virgin Atlantic launches Reward Scheme for Pets

Travel News Asia 28 April 2005

Virgin Atlantics furry passengers will be able to earn gifts for themselves and frequent flyer points for their owner after the new Flying Paws reward scheme is launched on 1 May 2005. The scheme not only caters for posh pooches and fussy felines but ferrets also qualify!

Sir Richard Branson, chairman of Virgin Atlantic, said, Having pets of my own I know how important it is for our passengers to feel that their pets are well looked after when travelling. This reward scheme is unlike any other and will set a precedent amongst the four-legged frequent flyers, after all it is the pawtastic club to belong to!!

On their very first Virgin Atlantic flight the jet-setting pets will be given a welcome onboard pet pack, which has been specially designed with their needs in mind. Dogs will be given an exclusive Virgin doggy t-shirt and sparkling dog tag, cats will receive a toy mouse called Red and a Virgin collar tag and ferrets will receive a limited edition flying jacket and collar tag. All of the exclusive gifts are part of a whole host of goodies available for the passengering pets.

All pets that travel on the Passport for Pets scheme will be given a passport which will not only give them a record of all their flights but also allows them to collect paw prints which their owners will be able to redeem for their gifts.

One paw print is awarded per flight and once the furry traveller has collected five points they become eligible for some of the goodies available, such as handmade Virgin bowls plus a specially designed non-slip mat so they can dine in style or they can choose to donate their rewards worth fifty human pounds to their favourite registered animal charity or sanctuary. Alternatively, if they are feeling particularly loving towards their human friend, they can show their true feelings by donating 1000 bonus air miles to his or her flying club account.

More individual gifts are available once the pet has flown 10, 15 or 20 times from blow dries and pedicures to Burberry, Prada and Gucci pet clothing to a personal Pawtrait from the famous artist Cindy Lass, who is renowned for her paintings of celebrities furry companions around the world.

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