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Taiwan targets Hong Kong, Singapore and Malaysia markets

Travel News Asia 27 October 2005

Taiwan Tourism Board has invited 500 visitors from Hong Kong, Singapore, and Malaysia to take part in a tourism promotion gala that will be hosted today by Superstar cum Taiwan Tourism Ambassador Chang Hui-mei (A-mei) in Sizihwan, Kaohsiung. The arrangment aims to boost the holiday image of Taiwan, especially southern Taiwan's tourism attractions, to visitors in the three major markets.

The dinner party is programmed with different performance and entertainment including a Q&A prize giveaway session to raise tourists awareness in southern Taiwan. It is expected the evening event will show visitors from the three Asian major destinations that Taiwan is a place worth visiting more than just one time.

Asias A-listed singer A-mei has served as Taiwan's Tourism Ambassador since 2004. For the past two years, she has assisted Taiwan to achieve outstanding tourism results by promoting the islands numerous tourism attractions to travelers from the region. The number of visitors from the three markets rose significantly in the first nine months of this year, compared with the same period in 2004. Tourist gains from both Singapore and Malaysia reached as high as 20%, proving the success of Taiwans effort in tourism promotion, together with A-mei's star appeal.

In May this year, A-mei tour-guided visitors from Hong Kong, Singapore, and Malaysia under the "Tour Taiwan with A-mei" program. The activities have been widely reported by media channels in the three places. The program has also been broadcasted in a TV series of eight 30-minute episodes that were widely viewed in the three target markets.

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