Singapore Airlines and National Geographic launch Online Competition

Fancy an all-expenses paid visit to the National Geographic Society in Washington D.C.?

From now until 13 May 2005, all visitors to the National Geographic Channel-Singapore Airlines microsite, www.ngcasia.com/singaporeair, stand to win a five-day trip to Washington D.C. including a pair of return air tickets from any point on the Singapore Airlines’ network to New York, connecting flights to Washington DC and four nights’ hotel accommodation.

Highlights of the trip include the opportunity to fly on the airline’s record-breaking A340-500 non-stop flight between Singapore and New York, a visit to the headquarters of the National Geographic Society, and an exclusive meeting with famed National Geographic Channel photographer Jeff Hutchens. To be considered for this once-in-a-lifetime opportunity, visitors to the site need only answer six short questions.

The online contest is part of Singapore Airlines and National Geographic Channel’s integrated campaign, ‘24 Hours’, aimed at boosting awareness of Singapore Airlines’ destinations.

In developing this campaign, Jeff Hutchens flew on Singapore Airlines to five cities - Cape Town, Ho Chi Minh City, Melbourne, Shanghai and Zurich - with the Channel’s film crew. The team’s challenge: to capture on camera everything each city had to offer within 24 hours. The result is a series of 120- and 60-second vignettes currently being telecast on National Geographic Channel’s Asia, Taiwan, India, Korea, Japan and Europe feeds.

“The ‘24 Hours’ vignettes offer our customers an alternative perspective of these popular destinations on the Singapore Airlines network. It highlights the city’s well-known landmarks and favourite attractions while also revealing to viewers the other side of the city that only the locals know about,” said Singapore Airlines’ Vice President Marketing Communications and Development, Ms Gina Lim-Singham.

“We took a unique and fresh approach and came up with an integrated solution which embodies what is truly National Geographic, including our excellence in photography, sense of curiosity, and appreciation of diversity in our world,” said Yvonne Tay, Director SEA - Advertising Sales & Integrated Marketing, National Geographic Channel Asia.

The vignettes can be viewed at leisure on the partners’ microsite. Visitors to the site will also be able to download photographs taken by Hutchens during his trip and send e-cards of the photographs to friends.

The ‘24 Hours’ campaign follows Singapore Airlines’ launch of a new series of print advertisements showcasing the Airline’s global network. Inspired by the classic travel posters of the 1920s and 1930s, these advertisements use imagery representative of each region or country to highlight the romance of travel.

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