HKTB challenges Trade Partners to win a Journey of Discovery to Hong Kong

As the Hong Kong Tourism Board (HKTB) progressively rolls out its 2006 Discover Hong Kong Year campaign around the world, members of the travel trade are being encouraged to take part in the 2006 Discover Hong Kong Challenge, a fun-to-play yet educational interactive online game.

The Challenge is designed to arm retail and wholesale front-line travel agents with greater knowledge of the city’s new and existing tourism products, so they can promote Hong Kong more creatively and effectively in their home markets. Divided into four parts, the game involves drag-and-drop, memory and quiz elements, culminating in an open-ended question that all contestants must complete. Winners of the Challenge, who have completed all the sections and submitted the best written responses, will receive one of 100 exclusive familiarisation visits to Hong Kong, when they can fully experience their own Journey of Discovery in the city.

“The Challenge aims to heighten and sustain awareness of the 2006 Discover Hong Kong Year campaign among the trade,” said Mr David Leung, Hong Kong Tourism Board’s Regional Director for South and Southeast Asia. “It offers a novel means of spreading the word and creating excitement about Hong Kong, building online links with hitherto untapped travel agents, and improving communications with existing partners. The game will be followed up by a re-vamped on-line Hong Kong Specialist programme, which provides training for overseas agents.”

Travel agents can access the Challenge at www.SpecialistHK.com/Challenge or via the HKTB’s PartnerNet travel-trade web site. The closing date for the game is 15 December 2005.

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