B-Corporate Travel becomes SYNERGI Brazil

Travel News Asia 13 June 2005

B-Corporate Travel is rebranding itself as SYNERGI Brazil to capitalize on its role as a partner in SYNERGI, Inc.

We have been partners with SYNERGI for several years and have co-branded our business travel offices with their logo, but the time has come to fully use the SYNERGI name with our clients, staff and other partners, said Cesar Trabulsi, managing director. We are confident that our new identity will add competitive value with a strong, recognizable name, plus it demonstrates to clients and prospects that our firm has the global capabilities that are increasingly important to corporate travel managers.

Trabulsi noted that SYNERGI provides global support and data consolidation capabilities for many of the Brazilian and multinational clients the company serves. SYNERGI Brazil focuses on mid-sized companies with offices in Sao Paulo and Rio de Janeiro.

Multinational clients are increasingly finding that we have a unique niche in the marketplace. SYNERGI provides them with the services they need in a high-touch environment that is often lacking in todays business travel arena, said Greg ONeil, SYNERGI president.

The new SYNERGI Brazil branding is being launched at a reception for clients, industry partners and employees on 14 June. Signage and other identification will be phased in during the next 30 days.

We are pleased that SYNERGI Brazil is becoming one of the growing number of partners to use the SYNERGI name exclusively, said ONeil. The consistent use of the SYNERGI brand by our partners builds our strength as a key global travel provider in the minds of clients, prospects and vendors. This is a big step for SYNERGI Brazil, and we are delighted that they are supporting our global branding efforts.

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