Middle East media and marketing industries get their own 'Marketing & Media Show'

Travel News Asia 10 April 2005

The latest developments and opportunities in the fast-growing marketing and media sectors of the Middle East will take centre stage at the upcoming Media & Marketing Show 2005, the first-ever international event dedicated to the media industry in the region.

Organized by The DOMUS Group, and in association with Dubai Media City, the show will be held at the Dubai International Exhibition Centre (DIEC) from November 7th to 9th, 2005. The event will provide a comprehensive overview of the latest marketing and media trends in the region, and offer industry professionals a common meeting ground to conduct business.

The exhibition will be part of International Media & Marketing Week, an exciting week-long calendar of marketing-related events. Coinciding with the exhibition, Gulf Marketing Review, one of the region's leading marketing magazines will stage its annual Marketing Forum on November 8th and 9th at the same venue.

"Dubai's fast-paced economy has catalysed growth in the media and marketing industries in recent years, particularly since the establishment of Dubai Media City (DMC)," said David Domoney, Managing Director, The DOMUS Group. 

"This rapidly emerging industry needs a one-stop platform for customers to update themselves on new trends in marketing and an overview of media opportunities, and for industry players to review and discuss the opportunities and challenges ahead. The Media & Marketing Show has been created to fulfill this need." 

"We anticipate The Media & Marketing Show will attract a host of serious visitors, including government officials responsible for public marketing and information campaigns and decision-makers from different organisations, interested in meeting hundreds of suppliers face-to-face, under one roof," continued Abdulla Abulhoul, partner and Director of The DOMUS Group. "Visitors can screen, understand and question exhibitors and consult with industry professionals and specialists, so that they can refine their shortlists and firm up media spending plans."

Exhibitors will include a broad range of companies from the media industries, including marketing, advertising, media production and new media specialists.

It will also see companies from across the industry value chain, such as those involved with finance, design, development, marketing, operation, supply and service for the media sector.

The range more specifically includes publishers, television and radio stations, advertising and media relations agencies, direct marketing services, multimedia specialists, media software developers, studios, graphic designers, outdoor media, entertainment, exhibition and events companies, incentive providers, web designers, web-hosts, display services, video walls, card system and loyalty systems printers, recording and dubbing services, animation and film agencies, photo and image libraries.

"We are also delighted to have the active support and involvement of Dubai Media City, the Free Zone Authority which is already hosting more than 960 media companies, a key driver in attracting new talent and multinational agencies to Dubai. DMC has greatly enhanced Dubai's status as a regional media hub and their presence at the show is vital for its success," added Guy Guillemard, Marketing Director of DOMUS.

Over 50 per cent of visitors and a substantial portion of the exhibitors are expected to come from outside the UAE, including Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Iran, Iraq, Jordan, Egypt, Lebanon, India and Pakistan, as well as the US, Canada, UK, Germany, Singapore and Hong Kong.

The Marketing Forum, organised by Gulf Marketing Review, will bring together international and local speakers in a two day conference which will highlight and debate developments within the regional media and marketing industries.

Commenting on the Forum, Barry Gray, publisher of Gulf Marketing Review stated, "In a highly competitive world, an opportunity like this will enable delegates and visitors to keep abreast of latest technology, trends and opportunities and then make informed decisions that will enable them to stay ahead of competition. We are delighted to be part of International Media & Marketing Week."

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