ITB - Berlin

Information and general review of the mammoth ITB

The ITB is without a doubt the largest travel trade show in the world, and takes place every year in March in Berlin.

The show is enormous, and covers pretty much every aspect of tourism, with trade visitors from every sector of the tourism industry, such as tourism organizations, tour operators, agency counter staff, hotel managers, website publishers, and conventional world media.

The Exhibitors at the ITB come from all sectors of the international travel and tourism industry and include government tourism offices, national and regional tourism organizations, tour operators, hotels, airline carriers, insurance companies, communication and information systems, travel agencies, publishing, and dot com companies. The ITB also has consumer days where consumers are allowed in to see what the worlds travel industry has to offer.

ITB 2013

From 6 to 10 March 2013, 10,086 exhibitors from 188 countries presented their products and services in display halls that were fully booked up. Overall, some 110,000 trade visitors came to Berlin, of whom 43% were from abroad. This year there was a slight increase in buyers from the USA and the Middle East. The ITB Berlin Convention registered record levels of attendance. A total of 21,000 took part in the 200 lectures, discussions and workshops, 25% more than in 2012. Social Media and Mobile Travel Services proved to be major visitor attractions. Visitors thronged the halls on the Saturday of the show. More than 60,000 members of the general public came to find out about the wide-ranging information on offer from exhibitors and providers of niche market products. For the first time, visitors at the weekend were able to book their tours directly at ITB Berlin. A poll among visitors revealed that one in three intended to book a trip. Read More.

ITB 2014 will take place 5-9 March 2014.

See also: Travel Trade Shows - Calendar of Events and all the Latest Travel News about the ITB. Plus: HD Videos