Ten million prime time Japanese viewers to access Dubai attractions

Dubai's attractions as a tourist destination will be aired for 90 minutes to more than 10 million prime time viewers across Japan. This follows the successful completion of familiarization visit by TV Ashai, assisted by the Dubai's Department of Tourism and Commerce Marketing (DTCM).

DTCM Director General, Khalid A. bin Sulayem said that a feature on Dubai will invigorate our mission of promoting the emirate as a premium holiday destination. "Dubai's touristic facilities, amenities and infrastructure have been covered extensively, which will help in spreading greater awareness on the emirate in the Japanese market," said Mr. bin Sulayem.

He stated that Dubai is being featured on a holiday programme titled 'Wonder Trip to Dubai' in Japan. He considered this, an excellent opportunity to introduce Japanese viewers with the multi-faceted emirate, as the programme will be broadcast between 2:00 - 3:30 on Sunday attracting maximum viewers. "Entertaining TV crews is an integral part of the DTCM's strategy of promoting Dubai's tourist attractions. This will certainly result in generating greater international awareness of Dubai's culture and heritage and its growth into a cosmopolitan and modern city," said Mr. bin Sulayem.

The crew extensively covered places such as golf clubs, heritage sites, souks, shopping malls and tour and safaris, hotels and new developments such as Palm Islands. In addition to this, DTCM executives prepared a wide-ranging itinerary that included an all-encompassing tour of city and its unique attractions.

DTCM Manager Hamad bin Mejren said that Japanese are considered up market tourists and with this detailed programme featuring Dubai as a whole, we expect to attract more visitors from Japan in the coming years. "We believe that Dubai is a superb holiday destination for Japanese travelers. It provides them with a high level of security, clean sandy beaches, plenty of golf courses, luxurious hotels and top international brands for shopping," said Mr. bin Mejren.

He believed that the Dubai-Osaka direct flight of Emirates Airline would be of great advantage in bringing in more Japanese visitors to the emirate.

The Dubai feature is scheduled for broadcast on the 19th January 2003. The programme, will be aired, on Sunday with a total on-air time of 90 minutes.