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Scandinavian Airlines System (SAS) and
Connexion by Boeing today announced the signing of a Memorandum of
Understanding (MOU) that will make the flag-carrier a significant international customer for the high-speed
mobile information services provider.
A prelude to a service agreement, the MOU calls for the market-
leading broadband data and entertainment service to be installed on
11 SAS long-haul aircraft as part of the first step, with additional
aircraft options for expansion of the service. In 2004 SAS will be one of the first airlines in the world to offer this
service.
Financial terms of the agreement were not disclosed.
During the announcement in Copenhagen aboard the Connexion One aircraft, Connexion by Boeing
President Scott Carson applauded the agreement and its implications for
SAS' passengers.
"SAS consistently has been a market leader in the introduction of
passenger-focused, value-added services," said Carson. "With this agreement
SAS, which services a highly IT-mature part of the world, has once again proved
its commitment to offer leading-edge mobile communications."
"The Nordic countries form one of the world's most IT-intensive
regions, so being able to communicate easily from the air is high on the wish list of
travelers," says Jens Willumsen, responsible for Marketing & Product
Management at Scandinavian Airlines. "Many customers want to work onboard,
in other words, to be able to reach and be reached by the outside world. A
solution is now available that makes this possible."
Connexion by Boeing provides SAS with a choice of hard-wired and
wireless broadband service solutions. Working as part of a broader Boeing team,
Connexion by Boeing is helping leading global airlines, such as SAS, pioneer the
advent of hard-wired/wireless applications in the cabin that will provide them
with enhanced operational efficiencies, as well as reduced service installation
times. The SAS and Connexion by Boeing team immediately will begin working
together to define the installation specifics and level of real-time services
that will be offered to their airline passengers.
Representatives from SAS have actively participated in numerous
Connexion Working Together meetings the past 18 months where 15 global airlines have
directly contributed to the development of an intuitive, customer-focused and
service-ready connectivity solution for airline passengers worldwide.
Connexion by Boeing continues to gain market momentum as it prepares
for the introduction of a commercial service demonstration in January 2003. Lufthansa,
British Airways and Japan Airlines also have signed on as customers for the
fastest available Internet, data and entertainment service developed for the
airborne environment. In addition, the Boeing business unit recently announced
that several leading European regulatory bodies have lent their support for
upcoming service demonstrations and advent of mobile connectivity through
their granting of key frequency authorizations. |
