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Meliá Hanoi
seeks to capture a larger share of the Muslim travel market, with the
launch of a range of new services to cater to their special needs. These
new amenities include the launch of a halal-dedicated kitchen facility,
the only such hotel facility in Hanoi, capable of catering to groups and
large banquets. The hotel is also offering prayer carpets and copies of
the Holy Al Koran, which are available on request.
The halal meals are specially prepared by two Muslim Chefs in a separate
kitchen facility which includes a dedicated stewarding area and utensils
for the preparation of Halal food. Special food products that are
unavailable in Hanoi are imported from Muslim suppliers with special
Halal certificates. Meliá Hanoi also offers a range of Halal dishes on
the a la carte menus in the hotel's restaurants and room service.
The incorporation of this new facility is in response to the increasing
numbers of Muslim business and leisure travellers to Hanoi. Currently,
an average of 15% of the hotel's guests are Muslim travellers mostly
from South-East Asian countries including Singapore, Malaysia, Brunei
Darusallam and Indonesia. Meliá Hanoi is seeking to increase their
market share of travellers from these countries as well as the Indian
sub-continent and is committed to serving the growing legions of Muslim
travellers.
Meliá Hanoi's location in the centre of the city's business and
diplomatic district, near the government offices, also makes it an ideal
venue for social and diplomatic functions. Hanoi is home to nearly 60
embassies, many of which represent the Middle-Eastern and other Muslim
countries. Meliá Hanoi is seeking to grow this market by offering
services that are relevant to the market such as offering halal cuisine.
Meliá Hanoi has already been the venue of choice for several social and
diplomatic functions hosted by these embassies. These include National
Day celebrations for Brunei Darusallam, Myanmar, Indonesia and Turkey,
social functions for the embassies of Brunei Darusallam, Myanmar,
Malaysia, Singapore, Algeria, Pakistan and India as well as hosting many
international delegations as well as several ASEAN Ministerial
conferences with delegates from Muslim countries.
"Our goal is to broaden our services, amenities and strategies to fulfil
the diversified needs of our guests," said Mr Hubert Klemenz, General
Manager of Meliá Hanoi. "The Muslim travel segment is an important
aspect of our business which we are continually looking to grow and
enhance, by making special services and amenities available when
requested." |
