inaugural Fashion Festival is attracting international attention as the
world’s first consumer fashion event. To take place from March 16 to 31
and aptly brand, named Wear to be, this ambitious fashion extravaganza
also has its role in reinforcing Singapore’s global image as a city that
welcomes the latest and the best from the world circuit.
Organised by MS. Twilight Pte Ltd and supported by Singapore Tourism
Board, the Festival hopes to ride on the strategic timing in March when
the season’s Spring/Summer collections arrive in the stores. Together
with the various debut showings during the festival, this provides a
co-ordinated platform that will create a fashion frenzy and in turn
boost retail sales and tourist arrivals.
International designer labels such as Kenzo, Christian Dior, Armani
Exchange, Boycott and more will showcase their latest Spring/Summer 2001
collection to the masses at street parties and open-air fashion shows,
injecting fun in delivering high fashion. Other firsts include a rare
exhibition of heritage fashion photography by François Kollar and a
Motif(s) Exhibition along Orchard Road.
Fashion Festival 2001 has confirmed slots for the first three years with
the intention to become an annual event, which will entrench Singapore
as the fashion capital of the East.
Singapore Tourism Board’s Director of Events Marketing, Mr Kevin Leong
said: “Consumers can expect various first-evers in the Fashion Festival.
Innovative presentations of fashion, street parties and entertainment by
internationally renowned artistes are part of the region’s largest
fashion shows in Singapore. The event marks a bold foray into the
fashion scene in an attempt to position Singapore as a leader in the
regional fashion industry.”
At the helm of these ambitious plans is MS. Twilight Pte Ltd, the event
organiser, who have had the experience of organising fashion events such
as InspirationUK in 1999 and French Fashion Furor in 2000. With this
track record, MS. Twilight’s Chief Executive Officer, David Lim, is
confident that the Fashion Festival will be a success. He said: “Fashion
is very much a lifestyle choice. Increasingly, it is being associated
with music, art and clubbing. By organising Fashion Festival with this
approach, we not only bring fashion closer to the people, but also in a
context in which they can easily identify with.”
Fashion Festival opens with the first showing of Kenzo’s Spring/Summer
creations, at the Temasek Reflections and Sculpture Plaza at Millenia
Walk. This lavish outdoor curtain raiser features international jazz and
Latin singer, Laura Fygi, who has a strong following in Singapore. This
celebration of fashion takes the glitz and glamour to an outdoor party,
with special appearances by MediaWorks artists and MTV VJs Belinda Lee
and Donita Rose. Moschino will add a tint of splendour by showcasing
their collection at the opening of this party.
Following hot on the heels of the opener is the first ever fashion
street carnival to be staged at Singapore’s faddish clubbing district,
Jiak Kim Street. This Mardi Gras-style Hip Parade will feature models
and celebrities parading down a 30-metre catwalk in Spring/Summer 2001
collection of trend-setting labels such as Armani Exchange, Boycott,
OZOC and brands carried by the boutique, Blackjack. Earlier in the
evening, Island Shop will add the Asian flare in a separate show. The
Hip Parade will be the only time the public could view the collections
in a fashion show.
Equally spectacular are the two art exhibitions lined up during the
Festival – the François Kollar Fashion Art Exhibition and Motif(s)
François Kollar, a Paris-based photographer, most renowned between the
two World Wars, has translated fashion labels such as Coco Chanel,
Lanvin and Balenciaga with his refreshing stamp of elegance and
modernity. The exhibition features 40 original photos, spanning 35 years
of his career, which will be appropriately displayed at the historical
City Hall Chamber from March 16 to 31.
The Motif(s) Exhibition will feature 30 avante garde works of French
photographers and art directors. For the first time ever, the pedestrian
walk-way of Orchard Road will be transformed into an open-air art
gallery, featuring billboard-sized photo images that capture well-known
designer labels in playful imaginary realms of fantasy on film. These
images will also be transformed into floor stickers placed along this
mall as well.
The Motif(s) Exhibition will run from February 25 to March 31 at the
walkway while the full collection will be displayed at the Shopping
Gallery of Hilton Hotel from March 20 to 31.
The festival closes on a stylish note with Glam Rock with Dior on March
31 at The Fullerton. The grandeur of the occasion and the delivery of
Christian Dior’s high fashion in grunge style mark the uniqueness of
this finale event. The night climaxes as models on Harley Davidsons and
Cadillac roar into Zouk for a post-show party after the dinner.
This blockbuster line up of events (for a full listing of events and
ticketing details, please refer to Annex A) will establish Singapore’s
Fashion Festival as an undisputed leader in its own right, and expose
the potential of this region to the fashion pace setters of the world.
FASHION FESTIVAL 2001 EVENTS LISTING
Kenzo Fashion Explosion
Fashion Festival kicks off with a dazzling display of pyrotechnics. With
a cascading fountain as a backdrop, it leads to a magnificent platform
where Kenzo’s Spring/Summer 2001 collection takes centrestage. A
performance by internationally renowned Latin and jazz artiste, Laura
Fygi promises follows the Kenzo's fashion show in a breathtaking manner.
The hype of this explosive event extends to another fashion show
featuring Moschino’s latest collection and an outdoor party.
date 16 Mar 01
time 7.00pm – 12am
venue Temasek Reflections & Sculpture Plaza at Millenia Walk (between
Millenia Tower & Centennial Tower).
- label Kenzo
- tickets free admission
- route Take the Millenia Walk shuttle bus from Bras
Basah bus-stop (at Raffles Hotel) and alight at Time Square (6 – 10 pm)
The Hip Parade
Singapore’s debut fashion carnival will take place in Singapore’s
faddish entertainment night-spot. Enjoy this upbeat event that offers
makeup freebies, and over a hundred models who will be donning some of
fashion’s boldest and most outrageous creations by Armani Exchange,
Boycott, OZOC and brands carried by Blackjack. Earlier in the evening,
Island Shop will add the Asian flare in a separate show. Merging
fashion, fun and music, this cocktail of heightening indulgence will
have you partying through the night in style.
- date 24 Mar 01
- time 6.30pm – 10.30pm
- venue Zouk carpark, Jiak Kim Street
- labels Armani Exchange/ Boycott/ Blackjack/ OZOC/ Island Shop
Glam Rock with Dior
Expect a unique fusion of the old and new at this spectacular closing
event of the Fashion Festival. The venue is the recently opened colonial
style Fullerton Hotel – a historic Singapore landmark - which will have
its interiors transformed, setting the scene for a night of surprises. A
cocktail reception begins the evening, followed by a savoury five-course
dinner. The evening climaxes to the much-anticipated fashion show of
Christian Dior’s Spring/Summer 2001 prêt-a-porter. The party continues
with the models, dressed in the latest Dior creations, making their way
into the Zouk disco on roaring Harleys and Cadillacs.
- date 31 Mar 01
- time 7pm – 10.45pm
- venue The Fullerton Singapore.
- label Christian Dior
- tickets Tickets at $380 and $500 (includes dinner at Fullerton and
party at Zouk), available at Sistic outlets, or call ticketing hotline
at 348 5555/ 222 8830.
Rock Bash at Zouk Post parade party till late at Zouk
- tickets Normal cover charge applies. $20 (ladies)/ $25 (men) Available
at the venue.
François Kollar Fashion Photography Exhibition
The late Francois Kollar was one of the best fashion photographer,
especially in the period between the two World Wars. He worked with
great fashion houses such as Molyneux, Balenciaga and Fath. Witness this
famed photographer’s mastery over textures, light and form in his works
spanning three decades. His versatility is exceptional whether it is
showcasing powder from Lanvin or jewels from Van Cleef & Arpel’s. This
is a must-see for any fashion and photography lover.
- date 16 – 31 Mar 01
- time 11am – 6.00pm
- venue City Hall Chamber Level 3. St Andrew’s Road
- co-organisers Association Française d’Action Artistique. Supported by
the French Embassy, Ministère de la Culture and Alliance Française de
- tickets free admission
This exhibition is being staged outside of Paris for the very first
time. It showcases 30 images in homage to “haute couture”. Fashion
photography takes on a twist, capturing well-known designer labels in
playful, made-up realms of fantasy on film. Put together by creative
teams of art directors, stylists and photographers, some of the labels
featured include Yves Saint-Laurent, Chanel and Valentino.
- date outdoor: 25 Feb – 31 Mar 01 indoor: 20 - 31 Mar 01
- time 10.00am- 7.00pm
- venue outdoor: Orchard Road (outside Orchard MRT)
indoor: The Shopping Gallery at The Hilton.
- tickets free admission
Covet Cartier’s latest jewellery and accessories collections at Alliance
Francaise’s fund raising gala dinner.
- date 30 Mar 01
- time 7.00pm – 10.30pm
- venue The Fullerton Singapore. 1 Fullerton Square.
- label Cartier
- tickets Tickets at $380 and $500 per person, available at Sistic
outlets ticketing hotline: 348 5555/ 222 8830
M.A.C. Viva Glam Floating World Tour
A celebrity-studded charity extravaganza featuring designer outfits
inspired by the colour of M.A.C Viva Glam III lipstick. Proceeds raised
will go to Action for Aids.
- date 21 Mar 01
- venue Zouk
- time 10.00 pm
- tickets $20 (ladies) and $25 (men) available at venue. Free entry
before 9.30 pm with purchase of any M.A.C Viva Glam lipstick ($26) at
M.A.C store at Tangs. Ticketing hotline: 222 8830
The New Elegance by Avana & Georg Jensen. Prestige
The historical and grand setting of the City Hall Chamber sets the scene
of this night of elegance and glamour as models parade Avana's latest
collection and Georg Jensen's accessories.
- date 23 Mar 01
- time 7.30pm – 11.00pm
- venue City Hall Chamber
- tickets Tickets at $60, available at Sistic Outlets Ticketing hotline:
Fashion Fast Forward 2001 by Books Kinokuniya
Be part of Kinokuniya’s fashion design competition and a host of other
exciting events and demonstrations organized throughout the festival.
- date 17, 24 and 31 March 01
- venue Ngee Ann City Level 3. 391 Orchard Road.
- details Fashion Fast Forward 2001. Fashion design competition The
Right Face Forward. Make-up Workshop with Cosmoprof (17 Mar 01, 3.30pm)
Nonya Fashion with Bebe’s Niche. Beading demonstration and slide
presentation on Peranakan fashion (24 Mar 01, 3.30pm) and Fashion show
by young local designers (31 Mar 01, 3.30pm)
- tickets free admission
Changi Fashion Festival
A fashion arena at Changi Airport’s the transit lounge will showcase
international labels such as Burberrys, Givenchy and Mont Blanc.
Tourists and local travellers can soak in Singapore’s fashion
festivities with these displays and stand a chance to win a BMW Z3
convertible in the grand lucky draw. Fashion shows will also be staged
- date 19 Feb 01 – early May 01
- time 24 hours
- venue Changi Airport. Terminal 2 South,
- tickets free admission (boarding pass required)