RAMADA ENCORE OFFERS SOPHISTICATED HIGH-STYLE AT AFFORDABLE PRICES TO WORLD TRAVELLERS

Ramada International Hotels & Resorts today premiered the guest room design for its innovative Encore Hotel, a stylish product that is designed to appeal to young-spirited travellers of all ages in the mid-priced, limited-service tier. Ramada International is currently in negotiations to build the first Ramada Encore hotel in York, England.

“Our concept for Encore is based on lifestyle. The brand features multi-functional, informal, ‘all-day,’ space; contemporary, well-designed guest rooms with ergonomic work space; and signature amenities,” said Reas Kondraschow, senior vice president and managing director of Ramada International. “The ambience will be colorful, exciting, informal and cutting-edge.

The public space and amenities will literally invite the guest outside the guest room.”

Encore’s guest rooms are functional spaces featuring built-in desks, night tables and bed frames. The use of bright colors throughout the rooms make the most of the hotelier’s budget without sacrificing design and comfort. Glass is the signature of Ramada Encore’s guest room bathrooms – from interior bathroom walls to the vanity.

Mr Kondraschow added, “We are placing special emphasis on color because color evokes emotion. A favourable guest experience is based on service, meeting guest expectations and a ‘feel good’ factor. The ‘feel good’ aspect of the hotel experience can be influenced by color, design and style. Finally, our unique use of color and light will allow us to change the mood of the hotel from day into evening.”

Moving into the lobby, Ramada Encore guests will be greeted with an intimate reception area and a gathering space called the Hub. Guests will be encouraged to congregate, socialize and relax in the Hub, which along with the guest rooms, will be equipped with Internet hook-ups so guests can stay in touch with the world.

The hallmarks of all Ramada hotels will continue to be an essential aspect of Encore as well. These are: a restful sleep, an invigorating shower, well-trained staff, an exceptional level of cleanliness and the “Ramada Morning Breakfast” – a selection that is hot, delicious and easy.

All Encore hotels will feature Ramada’s signature complimentary breakfast buffet as well as a limited-selection bar/brasserie menu, including sandwiches and toasted panini. Guests who are pressed for time on departure will also have the ability to order ‘Breakfast to Go’ when checking in and their breakfast will await them on check out.

Mr Kondraschow said Ramada International is concentrating on attracting franchises to grow Encore. “For one thing, this is a very cost effective lodging product to develop with flexible deal terms. Its design is flexible enough to address regional preferences. There is universal appeal for the simpler value proposition offered by Encore. Finally, there is a clear need in Central Europe, Asia, Australia and Latin America for lodging products in the mid-priced tier, and Encore will be backed by Ramada International’s commitment to guest service and hospitality.”

Ramada Encore is the fourth product offering in the Ramada International hotel brand portfolio. The others include Ramada Plaza, Ramada Hotels and Ramada Resorts. There are currently 26 Ramada International Hotels and resorts in operation in 14 countries around the world. Ramada International is one of Marriott International Inc.’s lodging brands.