Over the last
12 years PATA has formed 33 Task Forces to help various PATA-member
destinations such as Western Australia, Pokhara, Nepal, Cebu,
Philippines, Palau, Tahiti, Guam and Micronesia. In each Task Force, a
group of PATA-invited tourism industry experts, often from both public
and private sectors, fully assess a destinationís touristic strengths
and weaknesses. A strategic report is then written following terms of
reference which are usually set by the host countryís government or NTO.
The terms of reference may call for specific emphasis to be placed on,
for example, marketing, hotel infrastructure, environmental safeguards,
aviation recommendations, participation of the local community, or all
of the above.
In August, the Indonesian government requested a PATA Task Force,
facilitated by the PATA North Sulawesi Chapter, to assess Manado, North
Sulawesi. The Task Force, comprising three global tourism experts and a
senior PATA official from Singapore, is now completing a report of key
findings and recommendations. Their aim is to create an international
strategic tourism plan for Manado.
Another PATA Task Force, requested by the Tourism Authority of Thailand,
will visit the South of Thailand in October to report on the best way to
promote sustainable tourism in Trang, Krabi, Satun and Pattalung
The government of DPR Korea has also asked PATA to send in a tourism
Task Force to assess that countryís potential now that it is opening
doors to the outside world. The Task Force has been asked to make
specific recommendations on hotel development and investment, aviation
links, environmental conditions, marketing and education needs.
PATA Chief Executive Officer, Mr. Joseph A. McInerney, said other PATA
governments and destinations were welcome to request Task Forces for
their own specific needs. "PATA Task Forces have not only successfully
developed many PATA destinations in the areas of marketing strategy and
environmental concern, they have also generated guidance for many other
member destinations," he said.
Mr. McInerney added, "PATA Task Force reports represent a major
investment of time and expertise by professionals from PATA sources
worldwide. Task Force reports are a great tool for host destinations to
use if they are serious about creating a healthy and sustainable tourism
industry on their doorstep."
PATA-member destinations can enquire about the suitability of a Task
Force for their own destinations by e-mailing Mr. McInerney at