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Thai Airways International Boosts Information Technology Implementation for Maximum Organization Management

Travel News Asia 9 February 2004

Today Mr. Kanok Abhiradee, Thai Airways International’s President, presided over a press conference on “THAI’s Information Technology Implementation for Maximum Organization Management,”.

Mr. Abhiradee said that information technology today has advanced to great levels and is an important tool in competing effectively. THAI acknowledges the importance that this tool plays in its organization and has implemented the use of information technology (IT) in the airline’s various functions for maximum organization management effectiveness. THAI aims to attain change in its implementation of IT systems and business processes which will improve work performance levels effectively, decrease the airline’s expenses in various areas, decrease time allocated to work processes, achieve information system integration, in order to deliver service provision satisfaction in “real time” for passengers, customers, investors, and employees. 

THAI’s information systems that will be utilized for organization management are as follows: 

Corporate Planning and Information Technology Services Department

THAI has introduced information technology in the airline’s network planning for maximum effectiveness, stressing the importance of passenger travel convenience. The system is utilized for network planning and connecting flights, to increase passenger convenience and further increase THAI’s passenger traffic.

The company is in the process of changing its main frame computer system in order to facilitate modern technology and the increased need to accumulate information. The system will aid in providing increased passenger convenience for speedy delivery of services that rely on information technology.

Operations Department

THAI has introduced a crew management system in order to manage cabin crew in the area of long term planning through to daily operations. The crew management system allows the airline to manage its crew personnel effectively utilizing the least budget possible. In addition, the system will aid in better managing on-time flight performance.

Commercial Department

The airlines has developed and introduced the centralized intelligent fares project to further develop its net/negotiated fares database. This system was developed to effectively facilitate price establishment input into a central sales system and to develop a centralized fare database maintenance and global distribution system. In addition a revenue management system was introduced, which will aid in managing network optimization.

Human Resources and General Administration

THAI has implemented the good governance system in its purchasing and bidding process through the use of electronic “e-auction” for speedy delivery, transparency, and effectiveness. As a result, THAI has succeeded in obtaining high quality products that are appropriate for their purpose and aid in cost savings.

Technical Department

THAI has also introduced a new maintenance and engineering project to its aircraft maintenance plan and the purchasing of aircraft spare parts.

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