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The Committee of Affiliate Members of the World
Tourism Organization, in collaboration with the Government of Argentina and
the Argentine affiliate members, will hold the Leadership Forum of Advisers
in Buenos Aires from 30 September to 1 October to stress again the importance of private sector in
international tourism development.
Out of all the events organized by the WTO Affiliate Members, the
Leadership Forum of Advisers has historically been the most important. It
is attended by practically all the members of the Business Council of the
Affiliate Members, and features prominent tourism industry figures who gather together to discuss the
most important issues for the future of tourism-related enterprises in a changing
world. This meeting is of special interest for the WTO Business Council, but
Affiliate Members from the Education and Destination sectors will also be
interested in participating.
"The WTO has the twofold privilege of having both Affiliate Members and
Member States, and of enjoying their support," says Antonio de la Morena,
Chief Executive Officer of the WTO Affiliate Members. "The presence of the
private sector in cooperation with the public sector enlivens the constant
dialogue between the two sectors and makes it possible for the Organization
to keep abreast of all tourism-related developments in the world as viewed
from the highest possible vantage points."
The Leadership Forum of Advisers is held every two years and has taken
place in the following cities: Segovia, Spain (1999), Washington D.C., United States (2001),
and Thessaloniki, Greece (2003).
Over two days, internationally prominent tourism entrepreneurs will be
tackling timely issues that are of interest to the sector's enterprises.
Among the topics to be discussed are models to ensure the free movement of
persons in a world in crisis, trends and changes in current tourism flows,
the economic outlook, quality management models, market intelligence and
qualitative changes in tourist behaviour, models for cooperation between
companies, sustainable tourism and congestion management, new product-development trends, the application of
new technologies in tourism, taxation, safety and security, training, e-commerce,
and online advertising.
The event will be followed by post-conference tours, namely to Glaciar
Perito Moreno (El Calafate), Mendoza (wine country), Northwest (Salta and
Quebrada of Huamaca), Cataratas de Iguazú and Bariloche. |
