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The Australian Tourist Commission
has said it regards Asia as a region that will show some of the strongest growth in the world for its incentive industry and is confident
that the country has the necessary facilities, dedication and expertise to cater to
ever-increasing group sizes in the coming years.
Taiwan and Thailand lead the way from Asia in providing regular and large-scale
incentive groups from Asia. In fact of the total number of arrivals from Taiwan into
Australia, around seven per cent arrived as a member of an incentive group, which
was around 8,000 arrivals for 2003.
In 2004, the ATC is hoping to see this figure increase to a massive 10,000 arrivals
from Taiwan purely on incentive travel trips. Some of the companies that have or
will produce more incentive business for Australia in the coming years are
ING, NanShan Life, Taiwan Life and Amway Taiwan.
In terms of active source markets for incentives to Australia, China is also just
beginning to produce very large numbers as well and ATC General Manager North
Asia and Business Tourism Mr Johnny Nee said he also expected strong growth
from China in the coming years.
"While Taiwan and Thailand are definitely priority markets for the ATC as markets
for well-organised and large incentive groups, China is also maturing quickly and
definitely has the potential to be one of our best source markets," Mr Nee added.
"This is also being helped by continual increases in the number of flights between
China and Australia and also Hong Kong (easily accessible by air from China) and
Australia.
"After the Taiwan, Thailand and China markets, we see Hong Kong, Singapore
and Korea as the markets providing the most business for us. India is also
starting to open up rapidly and we are keeping a very close watch on that market
as well." |
