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Asia’s First Philippe Starck designed Boutique Hotel Apartments opens in Hong Kong

Travel News Asia 8 January 2004

JIA, Asia’s first boutique hotel apartments by French design guru Philippe Starck, is now open in Hong Kong. Located in the sought-after Causeway Bay shopping and entertainment district, it features 57 hotel apartments, including two Penthouses with an ultra stylish but relaxed flavour.

JIA: A Philippe Starck Creation 

Created within an existing 15-year-old residential building, the interior space at JIA has been transformed by Starck to showcase his celebrated sleek, modern designs and handpicked chic furnishings and fittings. The interior focuses on spatial clarity, comfort and style, with ultra-modern amenities for fast-living professionals and the style-conscious traveler.

JIA’s entrance and lobby are signature-Starck, featuring teak wood floors and white sheer curtain- covered walls in contrast to the plush satin lounge sofas, marble tables and African artifacts.

JIA offers three hotel apartment categories: studio hotel apartments (380 sq ft), one-bedroom hotel apartments (780 sq ft) and two-bedroom duplex penthouses (1,580 sq ft). 

Within each hotel apartment, the space is clearly defined into living, dining and working areas, with the use of sheer curtains and separate Arabescato cor marble-finished kitchen and bathroom.

Top of the range audio-visual equipment, including a flat screen television that revolves 360 degrees, surround sound system and DVD/VCD home theatre unit, and free broadband connectivity are just some of the high-tech features. The hotel apartment kitchen is fully equipped and features quality cool refrigerator and Smeg microwave oven. The ultra-sleek bathroom feature Kiehl’s luxury range of toiletries.

Additional stylish facilities at JIA include a rooftop Jacuzzi for guests’ relaxation, the 2nd floor sundeck and podium where guests can entertain or just enjoy the outdoors, and a conference room equipped with flat-screen television, audio-visual support, telephone and wireless broadband connectivity.

Guests are also able to use the nearby California Fitness gym free of charge, while valet laundry and dry cleaning is just another one of JIA’ s little comforts: in addition to which a complimentary “launderette” service for guests to do their own washing is offered, helping to create a more residential feel.

Introductory Offer

JIA’s daily, weekly and monthly rates are offered at a special introductory discount of 20% off from now until March 31, 2004. All rates are inclusive of complimentary breakfast, complimentary evening wine and a complimentary welcome massage.

All hotel apartments are equipped with the following: Free broadband, free local calls, flat screen swivel television with cable and satellite, DVD and VCD home theatre unit, high-tech music system with surround sound and CD supply, kitchen appliances, including cool refrigerator, electric stove and Smeg microwave, in room safe, iron and ironing board, IDD telephone, air-conditioning and climate control, coffee and tea making facilities, hairdryer, goose-down duvets and luxury linen, luxury Arabescato cor marble bathroom and kitchen.

Guests are also able to enjoy complimentary continental breakfast served in the Lobby, complimentary wine and cheese served to all guests every evening in the Lobby and 24-hour Room Service. JIA has a roof-top sundeck with hot Jacuzzi, open-air podium located on the 2nd floor with facilities for entertaining, including BBQ, Business services with conference room fully equipped with flat-screen television, audio-visual support, telephone and broadband connectivity, valet laundry & dry cleaning service, concierge service, ticketing and tour arrangements, complimentary access to nearby California Fitness gym, complimentary Luxe Guides to Hong Kong, and a complimentary welcome massage. Rates start from HK$ 1,200 daily, HK$5,200 weekly and HK$20,000 monthly.

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