Asia’s Hard Rock Hotels join Utell by Pegasus Portfolio

Hard Rock Hotels Bali and Pattaya, managed by Singapore-based hospitality management company HPL Hotels & Resorts, have signed a two-year representation services agreement with Pegasus Solutions. By joining the Utell by Pegasus portfolio, the two properties will receive global marketing and representation services on global distribution systems (GDS) and Internet channels from Pegasus.

Through its Utell by Pegasus service, Pegasus provides a package of reservation services to the Hard Rock Hotels in Bali and Pattaya. With Pegasus’ electronic distribution system, rooms at the Hard Rock Hotels can be booked via the four major GDSs - Amadeus, Galileo, Sabre and Worldspan. Travel agents, which use the GDSs to get immediate access to hotel information, including rates and availability, use the well-known UI code to book the Hard Rock Hotels and other Utell by Pegasus member properties. 

“Two years ago, we appointed Utell by Pegasus to represent some of the hotels and resorts that we manage. Their proven ability to increase the exposure of our properties to a global audience, as well as Pegasus’ flexible and innovative approach, were instrumental in our decision to extend their services to our other managed hotels. The company’s proactive relationships with travel agents, combined with outstanding GDS and Web connections, will help reinforce our brand positioning and presence in the global market,” said Edmund Nicholas, Vice President - Marketing of HPL Hotels & Resorts.

Added Mr Nicholas, “With Utell by Pegasus’ commitment to provide constant enhancements to its member services and proactive account management team, we are confident that Pegasus will continue to provide incremental business to our hotels.”

The 418-musically themed room Hard Rock Hotel Bali, which opened in 1998, was the first Hard Rock Hotel in Asia. Located in the heart of Bali’s famed surf beach, entertainment and shopping district, Kuta, the hotel covers a prime three-hectare site, featuring the largest swimming pool on the island, six cutting edge food and beverage outlets, a spa and two merchandise stores. It was the first themed hotel in Asia and the property is a tribute to rock ‘n’ roll and the embodiment of music from the 50s to the new millennium, with memorabilia on the walls and in the rooms.

The Hard Rock Hotel Pattaya opened in 2001 and is located within a two-hour drive east of Bangkok, just 91 miles away, the property is a beachfront hotel facing the Gulf of Thailand. Along the same theme and concept of the first hotel, Hard Rock Hotel Pattaya features 320 musically themed rooms and suites and a 2,000 square metre pool with its own man made sand beach.

The Hard Rock Hotels will be under the core Superior category in the Utell by Pegasus Selections program.

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