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Malaysia Airlines today announced an upgrade to its website
to incorporate an online booking facility.
The initial phase, encompassing flights for Kuala Lumpur, Penang, Johor
Bahru, Kuching and Kota Kinabalu, provides a new service for Malaysia Airlines
customers to book and purchase their flights with payment through credit
cards. During the online purchases, passengers are offered the ability to select their seat
preference, class of travel, and be able to receive confirmation onscreen or via
their email. To provide further passenger convenience, Malaysia Airlines is taking
the opportunity to implement ticketless travel with online purchases.
Malaysia Airlines has provided a user-friendly service which will take customers
through a simple five-step procedure of Flight Search; Availability; Display Price
Itinerary; Traveller Information and Payment; and Confirmation.
This facility will be gradually introduced for other domestic destinations from
now until April 2004. On April 2004, Phase 2 will be launched and customers can
expect additional options of graphical seat selection, meal selection, special
assistance request, best price search and students/senior citizen fares, as well
as an enhanced and more marketing oriented Malaysia Airlines Web Site.
Dato' Ahmad Fuaad
Dahlan, Senior General Manager of Sales, Distribution and Marketing, said,
"Having successfully implemented its financial restructuring, Malaysia Airlines is
now putting its efforts in enhancing its product and services. The online booking
facility serves as a starting point for the introduction of other new and enhanced
customer-oriented products and services".
He added, "To ensure the success of this implementation, Malaysia Airlines has
chosen highly reputable industry leaders, such as IBM, Citibank, and Datalex as
partners in this endeavour." |
