Le Méridien and Skywards launch 'Miles for Meals' promotion across UAE

Le Méridien Hotels & Resorts today announced the launch of a unique customer promotion with Skywards, the award winning frequent flyer programme of Emirates and SriLankan Airlines.

Skywards' members in the UAE will earn frequent flyer miles when dining in more than 50 Food & Beverage outlets across seven leading Le Méridien properties in the country.

The hotels participating in this promotion are Le Méridien Dubai, Le Royal Méridien Beach Resort & Spa, Dubai, Le Méridien Mina Seyahi Beach Resort & Marina, Al Sondos Suites by Le Méridien, Le Méridien Abu Dhabi, Le Royal Méridien Abu Dhabi, and Le Méridien Al Aqah Beach Resort.

From May 1st, 2004, Skywards' members, dining at selected outlets in the participating Le Méridien hotels, and spending a minimum of AED 100, will be rewarded with 100 Skywards Miles on every AED 100 spent. Furthermore, Skywards members can enjoy using their Emirates-Citibank Credit Cards and earning one Mile for every US dollar spent at one of the participating Le Méridien Hotel in the UAE.

Speaking about the joint promotion on behalf of Le Méridien, Mr. Sami Zoghbi, Managing Director, Middle East and West Asia (MEWA), Le Méridien Hotels & Resorts, said: "Customer loyalty has increasingly become a key contributing factor for a hotel's continued success with the intensely competitive hospitality sector in the UAE.

"Le Méridien Hotels & Resorts are excited to partner with Skywards in this promotion as it aims to recognise and reward loyal customers by offering them added value at their popular restaurants across the UAE. Our association with Emirates Airline goes back a long way, and we have together launched several customer-driven programmes that have been very popular among our guests and patrons".

Brian La Belle, Skywards Vice President, said: "Our decision to partner with a world-renowned hotel chain such as Le Méridien, with its reputation for innovative and varied offerings and superior customer service, gives us an ideal opportunity to reward our members for their valued support of Emirates and SriLankan Airlines."