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Air
India has become the first major carrier in India to implement Abacus SalesManager Marketing Messages
solution.
Abacus' SalesManager Marketing Messages is a solution specially designed to
streamline communication between airlines and travel agents. This powerful tool
enables airlines, their affiliate hotel companies, car rental companies and other
travel suppliers to communicate directly with travel agencies during the booking
process.
Several major Asia-Pacifica airlines,
including Cathay Pacific, Singapore Airlines and Philippine Airlines are already
enjoying the competitive edge offered by Abacus SalesManager Marketing Messages.
Air India, India's national carrier, has rolled out the solution in China, Hong Kong,
Indonesia, Malaysia, Singapore and Thailand.
"By using Abacus SalesManager Marketing Messages, we hope to market
customised routes and tickets when a travel agent checks for flight availability. By
doing so, we are able to influence the decision of the traveller at the time of
shopping by highlighting specific promotional routes or fares," said Mrs. Zarin
Chinoy, Commercial Manager, Marketing, Air India.
Rogelio Sarreal, Vice President and Head of Associate Sales at Abacus
International Pte Ltd, said that Abacus SalesManager is another example of how
Abacus was working with customers to deliver solutions and information that help
their businesses be more efficient and effective, and offer more choices and high
standards of service to customers.
"The Indian travel market is poised for significant growth in 2004," said Mr
Sarreal. "Abacus can provide the solutions, structure and global reach to help the industry
take advantage of that growth".
"With more options for their customers than ever before, it is increasingly
important for the entire travel supply chain to be connected and be accessible via
any channel." |
