D.K. Shifflet & Associates
(DKS&A) and IPK International (IPK) have entered into a cooperative sales agreement to distribute their travel marketing research
products on a worldwide basis.
IPK conducts travel marketing research in over
fifty countries. DKS&A., a leading U.S. consumer travel research firm located in
Falls Church, VA provides travel research to major US lodging firms, Convention
and Visitors Bureaus, State Tourism Offices and other destination marketing
organizations. DKS&A's DIRECTIONS® Travel Information System is one
of the largest consumer based U.S. travel studies, contacting over 135,000 households for each
month since 1992.
Shifflet, President and CEO of DKS&A commented, "Global Travel Marketers
will appreciate having the ability to access in one place, consistent worldwide
consumer travel behavior and the consulting resources of the two companies
both at home or abroad."
"The relationship with DKS&A will rapidly expand our ability to reach more US
clients with our products and consulting expertise. We plan to work closely to
make our methods and data comparable across continents." Said Rolf D.
Freitag, Chairman of IPK group.