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The Dusit Hotels & Resorts Marketing Conference, held recently at The Dusit
Thani Hotel, Bangkok proved a productive gathering for all those who attended.
Held annually, the marketing confab brings together general managers, top-level
management in marketing and sales, and the overseas regional sales offices of
all Dusit Thani and Royal Princess properties nationwide and overseas. They
meet, exchange ideas, discuss past performances as well as future prospects of
their individual hotels.
Mr. Chanin Donavanik, Executive Director of Dusit Group, outlined at the
conference both Dusit's and Royal Princess's vision and mission in 2004. "We
plan to develop newer and better guest room products in Dusit hotels, executive
training facilities in Bangkok, and we're in the process of acquiring new hotels in
the Fiji and Seychelles Islands, among other important new developments,"
Chanin revealed.
He also added that
Dusit will reposition the recently-acquired second property in
Chiang Mai to be an upmarket new hotel division, as well as invest in the
upgrade of its reservation system and other advanced new technology, and also
to expand the curriculum of the successful Dusit Thani College, among other
major plans.
Mr. Khampi Suwanarat, Chief Operating Officer of Dusit Group, touched on the
new advertising campaigns that were launched recently for Dusit Hotels and
Resorts ("Dusit, the Thai way of life") and Royal Princess Hotels & Resorts
("Contemporary Thai Hotel Living Throughout Thailand").
"Our new Dusit and Royal Princess campaigns inform the public of Dusit's
mission statement to be a truly Thai hotel, providing services that encompass all
the senses - touch, sight, smell, taste, sound - that reflect the very Thai approach
to guests staying in our hotels," Mr Khampi explained.
The Dusit campaign has also been launched in overseas properties in Jakarta
and Balikpapan, Indonesia; Manila, Philippines; Yangon, Myanmar; and Dubai,
UAE.
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