China Southern Airlines appoints New Israel Cargo Representative

China Southern Airlines has retained Turbo China as its first ever cargo sales agent for Israel.

Currently moving freight from Israel to China, Turbo China founded in 1987, is already, “handling between 30 to 40 inbound tons to China per month and we are just getting started,” said Mr. Eran Zilberman, General Manager, Turbo China. “The opportunities for business between Israel and China are incredible,” adding that his biggest challenge is “educating freight forwarders in Israel on how we can quickly and safely move their cargo to literally any destination within China and beyond.”

Based at Ben-Gurion International Airport, Zilberman and his staff handle all arrangements for their clients, even down to hand-pasting airway bills on each shipment. “We definitely believe in the ‘human touch,’” said Zilberman. 

Since China Southern currently offers no direct service between Israel and China, all freight is moved on third-party carriers to the China Southern Cargo hubs in either Amsterdam or Liege, Belgium and then directly to Shanghai and beyond destinations.

“China Southern is not a small regional carrier but a major global airline so we can send our customer’s freight to any destination in China such as Beijing, Chongqing and Guilin, as well as International destinations including Sydney and Melbourne, via China Southern’s extensive system,” said Zilberman.

He added that as freight forwarders become more familiar with the far-reaching China Southern network, “we will definitely see a substantial level of cargo moving from Israel to China via China Southern’s European network.”

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