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SkyTeam Cargo has been awarded the “Golden Trophy” in the category of
Cargo Services in the 2004 Advertising Awards, sponsored by Air Transport
World.
The award was given to SkyTeam Cargo for its advertising campaign, “If You
Can Imagine It, We Can Ship It,” highlighting the Variation product for the
air cargo alliance. The award will be presented to SkyTeam Cargo representatives at a Singapore award ceremony in February.
The ad talking about the "Variation" product was part of an overall campaign for
SkyTeam Cargo consisting of three ads, one generic introducing SkyTeam's
overall offer and two product ads for Variation and Equation.
“The Variation ad was developed by the creative team at BETC Euro RSCG with
one idea in mind: ‘If you can imagine it, we can carry it.’ The message of the ad is
that the limit is the customer's imagination, not the products and services offered
by SkyTeam Cargo,” said Jennifer Young, SkyTeam Cargo Chairperson and director, Delta Air Logistics.
“And what is more delicate and precious than priceless art,” she added.
The ad transformed the interior of a Boeing 747 Cargo aircraft into a modern,
high-end gallery where the visitors are none others than the SkyTeam Cargo
personnel.
In commenting on the ads, the judges said, “it’s very clear that SkyTeam Cargo is
concerned about your shipments. They have the expertise to ship anything, no
matter what it is in an efficient and safe manner.”
The ad was shot by the well-known English photographer, Christopher Griffith,
inside an Air France Cargo B-747 at the Paris Charles de Gaulle airport. |
