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MasterCard International today announced that the number of MasterCard
Platinum cards issued in Asia/Pacific has more than doubled in 2003. MasterCard
introduced the first Platinum card program in Asia/Pacific in 1998 and has since
continued to enhance the program to enrich the lifestyles of its cardholders.
The Platinum Collection program was created in 2002 to provide an enhanced
platform for issuing member financial institutions to cater to cardholders' needs.
Exclusively designed to provide Platinum MasterCard cardholders throughout
Asia/Pacific priceless experiences and exclusive benefits, the MasterCard
Platinum Collection now encompasses an exquisite assortment of more than 150
leading hotels, golf courses, restaurants and merchants, offering some 200
extraordinary packages and value-added benefits.
"MasterCard has developed an in-depth understanding and appreciation of the
lifestyles of this high net worth customer segment. On average, a MasterCard
Platinum cardholder spends close to three times that of a standard card cardholder. Our Platinum program is built to deliver the highest level of utility to
our cardholders, as well as establish both top of mind preference and increased
loyalty that benefit the issuers," said Jeff Portelli, senior vice president, Product
Delivery Group, Asia/Pacific, MasterCard.
The MasterCard Platinum Collection features a wide range of unique lifestyle
experiences from Rolls-Royce luxury picnics in Western Australia's wine region of
Margaret River to the royal treatment at some of the most exclusive golf courses
around the world. Spa and weekend retreats, adventure and leisure experiences,
hotel, airline, dining and shopping packages are among the other exclusive
offerings.
In addition, benefits for all Platinum MasterCard cardholders include:
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MasterCard Platinum Concierge
Services: 24/7 personalized service providing
assistance for a host of travel and emergency services covering pre-departure
information, travel/personal assistance services, medical travel emergency
services, lifestyle services, vehicle assistance services and home assistance
services.
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MasterCard Platinum Collection Website and Electronic
Newsletter: Details of
services and booking procedures, and the latest program/partner updates are
available via a dedicated website and monthly electronic newsletter.
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MasterCard Platinum Collection
Benefits: An assortment of special cardholder
benefits that include 24-hour stolen card reporting, emergency card replacement
and emergency cash advance services via a highly trained MasterCard representative and available 24/7 in any language. |
