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Dubai’s
growing tourism industry is continuing its upward trend, posting more
than a 42 per cent growth in revenues between January-September 2004 compared with
the corresponding period last year with the hotels and hotel apartments playing host to 4,099,772 guests.
The volume of business done by the Dubai hotels industry in the first nine months of 2004 was AED4.38 billion.
The fast-expanding industry remained upbeat with a spectacular 28.6 per cent increase in total guest nights which stood at 11,541,417.
There was a 27.8 % increase in revenues in Q3 2004 compared with the corresponding period last year. The Q3 2004 revenues totaled AED 1,307,175,851 as
against AED 1,022,984,449 in the third quarter of 2003.
The number of guest nights in hotels and hotel apartments recorded a 14.5 % increase in the third quarter of 2004 compared with 3,387,866 guest nights
generated during the same period in 2003.
Hotels and hotel apartments’ room inventory went up by two per cent to reach 26,206 against 25,683 in Q3 2003.
Beach properties were way ahead of the city-centre hotels in terms of occupancy levels, with a rate of 90 % in August 2004 as against 84.2 % during the same
month last year. This is followed by 87.1 % in September 2004 compared with 76.6 % the same period last year.
The Director General of Dubai Department of Tourism and Commerce Marketing (DTCM), Mr. Khalid A bin Sulayem, said: “The phenomenal growth of the
emirate’s tourism industry in general and hospitality sector in particular proves Dubai’s popularity as an ideal year-round business and leisure destination.”
He added: “This success demonstrates the inspiring public-private sector cooperation towards taking the growth levels to newer heights. Our aggressive
promotional and marketing initiatives contributed enormously to achieve the growth objectives and in giving a boost to Dubai’s image in overseas markets.”
The July-September period witnessed hotel revenues going up by 29.1 % while the hotel apartments posted 18.8 % in their quarterly business volumes.
Hotel and hotel apartments in the Dubai currently offers a total of 26,206 rooms and 43,134 beds.
The hotel room occupancy rate during the third quarter of 2004 was 79.4 per cent.
Room occupancy levels rose by 16.5 % and bed occupancy showed 22.2 % growth during the January-September period.
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