earthTV adds Dubai to Worldwide Camera Network for Live Broadcasts

The aggressive marketing and promotional agenda being pursued by the Dubai Department of Tourism and Commerce Marketing (DTCM) to broaden awareness about Dubai has been given a major push with Dubai getting on to the Earth Television’s worldwide network of cameras for daily live broadcasts to millions of people across the world. 

The networking got off to a colorful start and captured the spectacular shots of Dubai's New Year Eve fireworks for the network’s TimeLapse special programme broadcast in Belgium, Hong Kong, pan-Asia, Portugal, Turkey and the UK.

The special broadcast was shown on different TV channels including n-TV and RTL (Germany), Voyage (France), InterTV (Ukraine), RTL (Belgium), Travel Channel (UK), SIC24 (Portugal), CNN (Turkey), TVN 24 (Poland), TV today (India)and TVB (Asia).

The DTCM Director Operations and Marketing, Mr. Mohammed Khamis bin Hareb, said: “The earthTV has chosen the most fascinating locations around the world to make up its live and interactive programmes. This network would have been incomplete without hot-spot Dubai and its iconic Burj Al Arab hotel which has become as much a point of reference for visitors to Dubai as the Opera House is to Sydney.”

Part of Germany’s TELCAST Media Group, earthTV goes beyond the glossy and offers viewers what is going on in the world live and in real time, from Hong Kong to Honolulu, and Dubai to Dublin.

The TELCAST clients include renowned international broadcasters in over 50 countries. The news and travel programmes on the 24-hour network highlight the world's most interesting destinations and travel hot spots like Dubai.

It is said to be the world's largest remote-controlled broadcast camera network, with 60 cameras and counting. Dubai is earthTV's first Middle East camera destination. The camera is located atop the Mina A´ Salam, a superb location offering excellent views of the pristine Arabian Gulf.

The earthTV programmes that highlights Dubai include Motion TimeLapse, a stunning 30 or 60 second show that pans 360 degrees, condensing an entire day into a fast-moving segment; and EarthQuiz, a three-minute show that challenges viewers to guess the destination based on very tight camera shots and editorial clues.

The other programmes are Travel and Business Weather, a 60 second look at the day's weather conditions in the major world cities with live images, and the World LIVE!, a 90 second globetrot of the world's hottest destinations with an earthTV’s signature soundtrack.

Mr. bin Hareb added: “The earthTV give audiences an alternative view of travel and business destinations. Most exotic and beautiful locales are shown neatly packaged in TV advertisements and outdoor posters, providing potential visitors one single view chosen for its perfection and marketing value.”

A DTCM-funded initiative, the department assisted the Earth TV in the production of programme segments and get permissions for installations of the camera.

Detailed information on Dubai and the site, as well as upcoming and on-going Dubai events will be in the program segments. Additional features provided by earthTV are a link on the earthTV’s website to Dubai’s website, detailed monthly report, and the use of live broadcast signal locally (Germany).

The earthTV network commenced as the department’s high-pitched global advertising campaign was folding up after a four-month run coinciding with the tourist season in several parts of the world.