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From February 1, 2005
Best Western
Hotels is to become a new hotel partner within the SAS Group's frequent flyer program
EuroBonus.
Members will be able to earn points and redeem hotel stays at
Best Western's 4,100 hotels globally.
"EuroBonus distinguishes itself from other frequent flyer programs by offering a leading hotel reward offer. In adding a global three and four star hotel partner to
the already existing four and five star hotels in the program, our members will have a much wider range of hotels to stay at" says Filip Francke Vice President,
EuroBonus. "Recent member research shows an increasing demand for hotel rewards and by adding Best Western we are responding to this demand."
"With this new partnership we can offer EuroBonus members a unique choice of hotels with quality and service. We offer individual hotels without the
characteristic of a hotel chain" says Johan Kukacka CEO, Best Western Hotels, Sweden.
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