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Shangri-La Hotels and
Resorts has invested over US$3 million in setting up MICROS-Fidelio's OPERA Central Reservations and Customer Information
Systems .
These state-of-the-art systems
ensure that negotiated rates can be booked through all channels with even
higher levels of guest recognition through the sharing of individual
preferences at all 42 Shangri-La hotels as well as new properties as they
open.
Members of the Golden
Circle, Shangri-La's frequent guest recognition programme, will also
soon be able to manage their relationship with Shangri-La through the company's website.
Reservations can be made for any Shangri-La property using the group's worldwide toll-free numbers and
the group assures callers of last room availability and best applicable rates.
In addition to existing
reservation centres in Hong Kong, Tokyo and London, a new call centre in Kuala Lumpur
recently opened. With this new centre, Shangri-La has established new toll-free numbers to service
Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, India, the Middle
East and South African markets, making it easier to book any of the group's hotels. For those calling from mainland China there are now
also two toll-free reservations numbers for northern and southern China. Existing toll-free
reservations numbers remain the same for Australia, New Zealand, Japan, South
Korea, Europe and North America.
Commenting on the new systems, Martin F. Waechter, Shangri-La's chief marketing officer, said:
"Shangri-La is renowned worldwide for its highly personalised service. The new systems will allow us to support our staff
and ensure consistent service delivery. The easy access to information
will help us identify trends enabling us to anticipate guest needs and
exceed expectations." |
