PATA today presented plaques to the 24 winners of the 2004 PATA Gold Awards
programme. The Macau Government Tourist Office (MGTO) sponsored the 2004
PATA Gold Awards Luncheon, held on the opening day of the 53rd PATA Annual
On behalf of the MGTO, PATA President and CEO, Mr. Peter de
Jong, presented Grand Award trophies to the three Grand Award winners this morning during the
opening session of the 53rd PATA Annual Conference.
The honours include three Grand Awards and 27 Gold Awards.
The 2004 PATA Grand Award for Marketing was presented to Tourism New
Zealand for its "100% Pure New Zealand" campaign. The Grand Award for Heritage went to Banyan Tree Hotels and Resorts for its "Museum Shop by
Banyan Tree". The Grand Award for Education and Training was presented to the
Trisakti Institute of Tourism in Jakarta for its "Reforming the Education System".
In addition to the three Grand Awards, 27 PATA Gold Awards were presented to
the winners listed below. Multiple awards went to several of this year's entrants,
such as Tourism New Zealand, Kerala Tourism, the Department of Tourism, Government of India, and Banyan Tree Hotels and Resorts.
The winning campaigns were selected from over 332 Gold Award entries by
panels of international experts in each category. The awards were open to all
PATA and PATA chapter members, with the exception of the journalism awards,
which were open to all published writers and photographers.