The 53rd Pacific Asia Travel Association (PATA) Annual Conference officially
opened this morning with Mr. Goh Kun, Acting President of the Republic of
Korea, welcoming 2,145 delegates from 41 countries to Korea (ROK).
Mr. Goh’s speech was followed by a colourful Korean cultural performance and
speeches from 2003/2004 PATA Chairman, Mr. Richard Gordon and PATA President and CEO, Mr. Peter de
Mr. Gordon praised Korea’s determination to overcome obstacles and turn itself
into an economic and tourism success story. He also said it was vital for PATA to
continue to promote tourism as a tool for poverty alleviation and to take a firm
stand against unjust travel advisories.
During the President’s Address, Mr. de Jong said: “We have learnt the hard way
that, when a crisis afflicts a few countries, the region as a whole suffers. PATA
cannot allow the well-being of our entire industry to be hijacked again amidst a
climate of misinformation and fear.”
DestiCorp Chief Executive Officer, Ms. Anna Pollock, delivered the opening
keynote address on the Conference theme, “Tourism is Everybody’s Business”.
“Tourism has finally come of age,” she said. “Tourism can be the ultimate healing
force on this planet. At its essence it enables the most powerful form of human
communication – the interaction between host and guest; the communion and
celebration of strangers.”
Last night, the Korea National Tourism Organization and the Jeju Provincial
Government hosted a spectacular reception at the Jeju World Cup Stadium.
Thousands of Jeju islanders joined PATA delegates, despite the rain, to enjoy the
best of Korean pop music entertainment, which was televised for future transmission on a major Korean TV network.
For the next three days, Conference delegates will hear from experts on important
travel industry topics, such as the changes in the aviation sector’s competitive
environment and reputation management.
from the 53rd PATA Annual Conference