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Japan Airlines Group is to establish a new subsidiary to handle JAL Group
advertising, sales promotion and publishing activities as well as promotion of the
new JAL Brand.
The new company, JAL Brand Communications, will be formally established in
March and will start business operations on April 1, 2004. The company will be
100% owned by Japan Airlines System Corporation, the JAL Group holding company.
JAL Brand Communication will be formed from the advertising departments of
JAL and JAS and JAL Sales - the airline group's sales unit - JAL Cultural
Development Company Ltd. (JALC), which has an extensive publishing business, and JAL Planning, a JAL Group sales promotion and events planning
company. |
