Impact Porter Novelli PR Consultancy holds its annual coordination meeting in Dubai

As a result of its recently expanded Middle-East network coupled with the acquisition of numerous regional new clients in 2003, Impact Porter Novelli (IPN) Middle-East staged its annual network coordination meeting in Dubai represented by senior executives from each of the network offices. 

The main highlight of the meeting was the reveal by Mr. Pierre Azzam, IPN Regional Managing Director and PNI EMEA Board Member, of Porter Novelli International's new long-term vision and business strategy with its positive implications and necessary adaptation to the Middle-East region. With this spirit, all key executives from Saudi-Arabia, Kuwait, Beirut and Cairo joined the Dubai HQ team to share best practices and discuss the most effective way of regionally deploying the proprietary strategic tools IPN has recently developed. Designed to further enhance the company's core capabilities as it enters a new year, these tools particularly focus on providing Strategic Planning and Consultancy.

"It is a great occasion for our team to come together from around the network to share experiences and best practices and most importantly, to strengthen personal relationships further. With our network now reaching a unique quality stature and wide geographical spread, it was of primary importance for all team members to meet and enrich each others' experiences with new ideas and techniques as we enter into a new year that is already proving to offer great growth opportunities across all markets." said Pierre Azzam.

"I am confident that the new long-term business strategy we have now developed, reinforced with a bright and multi-experienced talent pool, will solidify IPN's existing position and project us into a future we anticipate to be extremely successful." he added.

With a strong regional client base which includes among others Wella Gulf, Audi Middle-East, Siemens Mobile Networks, Bayer Middle-East, Richemont, Abu-Dhabi Commercial Bank and Elie Saab, IPN is growing from strength to strength and as such, the building of network integration and expansion will further amplify IPN's positioning amongst the top public relations agencies in the region.