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ATA Hotels, Italy’s 8th largest hotel group with the
majority of the portfolio franchised with Golden Tulip, has recently implemented City.Optims, a multi property centralised
revenue management system into three of their Milan based hotels.
Hans Kennedie states, “One of our roles as a franchisor is to support and advise our hotels on how best to improve revenues
and performance through cost effective use of information technology. We are delighted that yet another franchisee has taken
advantage of the Optims RMS offering and welcome them to the growing list of Golden Tulip hotels implementing Optims
Revenue Management Solutions.”
Delfo Melli, Business Development Director for Optims RMS explains, “By adding further franchisees of the well-known Golden
Tulip chain into our user group, Optims proves once again to be the leading supplier of Revenue-Management systems. This is
only the first step of the project, which will ultimately include all properties belonging to the group.”
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