ATA Hotels implements City.Optims RMS solution

ATA Hotels, Italy’s 8th largest hotel group with the majority of the portfolio franchised with Golden Tulip, has recently implemented City.Optims, a multi property centralised revenue management system into three of their Milan based hotels.

Hans Kennedie states, “One of our roles as a franchisor is to support and advise our hotels on how best to improve revenues and performance through cost effective use of information technology. We are delighted that yet another franchisee has taken advantage of the Optims RMS offering and welcome them to the growing list of Golden Tulip hotels implementing Optims Revenue Management Solutions.”

Delfo Melli, Business Development Director for Optims RMS explains, “By adding further franchisees of the well-known Golden Tulip chain into our user group, Optims proves once again to be the leading supplier of Revenue-Management systems. This is only the first step of the project, which will ultimately include all properties belonging to the group.”

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