Continental Airlines launches Lowest Fare Challenge

Citing confidence in its competitive low online fares, Continental Airlines today announced that it will provide a challenge to its customers to find a lower fare for the same itinerary on any airline at any internet travel site compared to what customers can find on continental.com.

“Continental offers competitive fares across our system and now we’re backing up that claim,” said Mark Bergsrud, Continental’s vice president marketing programs and distribution. “Continental.com is the most convenient way to plan and book travel, offering competitive low fares, no booking fees, 1,000 OnePass bonus miles and other time-saving functions such as the ability to check-in and print boarding passes up to 24-hours in advance of a flight.”

Continental is inviting its customers to compare fares at continental.com for travel within the continental U.S. between Oct. 1 and Dec. 31, 2004, with fares for the same itinerary on any airline at any other internet travel site. Between now and Sept. 6, if a customer finds a lower published retail fare on any airline for the same itinerary, Continental will send the customer an eCertificate valid for up to 10-percent off future tickets for a Continental flight purchased at continental.com.

To qualify, customers must register at continental.com under the “Fall is in the Air” program. eCertificates are valid off any published fare for travel through Nov. 15, 2005. Certain fares are ineligible for fare comparison.