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AirAsia has once again emerged as market leader in the airline industry. The low
fares airline came up tops on Boeing’s list for having the best utilization and
dispatch reliability amongst players in the airline industry. What this means is
that AirAsia is successful in operating more flights out of its aircraft schedule and is on time for all its departures.
Tony
Fernandes, Chief Executive Office, AirAsia said, “Efficient utilization and dispatch reliability are some of the key factors that helps
keep our costs low. This in turn, enables us to offer our guests low fares and a
high quality product. Thus being recognized for it (best utilization and dispatch
reliability), is a wonderful achievement for all in AirAsia. It is my pleasure to have
the best people to work with, i.e., people who understand the nature of our
business and go all out to ensure the quality of our service without jeopardizing
the essential values. Likewise, we are constantly measuring our performance.
Last year (2003), we flew 3.1 million guests and our flights were 98% on time.
Ultimately it all boils down to offering great choices and adding more value to our
guests when they fly AirAsia.” AirAsia is one of the few airlines that have the shortest turnaround
time - it operates with a 25 minutes turnaround time, hence allowing the airline to benefit
from more flights a day.
AirAsia was named Asia Pacific Airline of the Year 2003 by Centre for Asia Pacific
Aviation (CAPA) in an awards ceremony held at Raffles City Convention
Centre, Singapore on 12 feb 2004. The accolade was jointly shared with Virgin Blue.
Jim
Belz, Boeing Sales Director for South Pacific and SE Asia says, "The best
measures of an efficient fleet operation are high daily utilization coupled with
high dispatch reliability. AirAsia excels on both metrics. In fact, the world's leader
among operators of 737-300/-400/-500 aircraft with the highest composite score
for these metrics is AirAsia. AirAsia's customers benefit from this very impressive
performance by enjoying many flight choices and, by knowing that the flight they
choose will depart on time. Boeing is pleased to congratulate AirAsia on this
remarkable achievement, as well as for recently winning, along with Virgin Blue
Airlines, the prestigious Asia Pacific Airline of the Year award.”
Belz continues, "Not only is AirAsia a market leader in stimulating travel and
tourism in the region, it sets an outstanding example for providing maximum
value to the customer through the importance it places on both the reliability and
high utilization of its 737 fleet."
AirAsia currently operates 13 aircraft on a 12 aircraft schedule. AirAsia’s aircraft
interior is outfitted with signature red carpeting and plush leather seats to enable
its guests to travel in comfort.
Recently, the low fares airline has started operations in Thailand – a join venture
with Thailand’s Shin Corporation. AirAsia Thai operations services Chiang Mai,
Hadyai, Phuket and Khon Khaen from its hub in Bangkok International Airport.
Its first international route - direct flights from Bangkok and
Singapore commence later today. Low fares for the Bangkok - Singapore route
start from Baht 1300 (from S$59.99) one way. |
