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Best Western Hotels,
one of the world’s largest hotel chains operating 4,000 properties across 80 countries,
is planning to unveil new GCC and South Asian affiliates at the Arabian Travel Market, the Middle East’s premier travel
and tourism show which will be held in Dubai this May.
The group, which currently operates Middle Eastern properties in the
UAE, Bahrain, Yemen and Muscat, says it is planning to issue franchises for
hotels in Saudi Arabia, Kuwait, Dubai, Fujairah and Qatar.
“New affiliates will be announced at Arabian Travel Market,” said Anand
Gupta, CEO, Best Western South Asia, which is the master franchiser for the
GCC.
“Arabian Travel Market has proved extremely beneficial enabling us to get
inside designated territories with face-to-face meetings with prospective
hoteliers. We believe the Middle East is one of the fastest-growing regions
which is highly focused on tourism related activities.”
Best Western is among 42 hotel brands from 18 countries contracted to
participate in Arabian Travel Market 2004, which will be held at the Dubai
World Trade Centre from May 4-7.
“All of the major international brands will be present this year along with
individual properties ranging from the very high end luxury sector to the
more affordable, family accommodation,” said Matt Thompson, Overseas Exhibition Director, Reed Travel Exhibitions (RTE), which organises ATM.
“We are anticipating a flurry of key development announcements at the
show and have also been given advance notice of the launch of a new luxury hotel brand by a Kuwait
organisation.”
To date, exhibitors from 52 countries have signed on for ATM 2004, which is
already bigger in floor space by 24% on last year’s event.
ATM 2004 is expected to benefit from the staging just prior to the event of
the 4th Global Travel & Tourism Summit in Doha, Qatar from May 1-3, organized by the World Travel & Tourism Council. |
