|
Unveiling aggressive expansion plans, A.A. Al Moosa (ARENCO) Group, a leading UAE-based corporation, officially launched
Dollar Rent a Car brand in the UAE today.
Dollar Rent a Car outlets have already opened in strategic locations in Dubai and Bahrain over the past three months and
expansion plans are underway to expand throughout UAE and Middle East.
Simultaneously, ARENCO announced that they are to be a key sponsor for Dubai Shopping Festival 2005, and expressed the
hope that this will provide an additional boost to Dollar’s launch effort.
Dollar’s fleet of cars in the UAE is expected to more than double to 350 nos. before the end of the
year. The rental fleet comprises premium brand vehicles from Japanese, American and European car manufacturers and
includes sedans, sport utility vehicles, minivans etc.
As part of its expansion program, Dollar plans to open 20 new franchise outlets throughout the MENA region, including two more
in Dubai before the end of the year. These will be located in the Jebel Ali Free Zone and at the Dubai Airport. In addition, Dollar
intends to appoint new franchisees in Qatar, Kuwait, Oman, Saudi Arabia, Lebanon and Jordan to meet their growth targets.
“All over the world, Dollar Rent a Car is a name synonymous with affordable, reliable cars and unparalleled service. We are
committed to maintaining this reputation here in the Middle East and ensuring a safe and enjoyable rental experience for all our
customers,” said Sam Eltibi, regional director, MENA, Dollar Thrifty Automotive Group.
“Our target customers range from the corporate business travelers to tourists and residents who are looking for convenience
and ease of travel. Our flexibility and choice enable us to cater to all these various demographics. Tailor-made lease vehicle
packages are available at Dollar outlets to suit all logistical requirements and budgets,” said K.V. Vijay Raghavan, Manager,
Dollar Rent a Car. “With a completely brand new fleet of vehicles, Dollar is able to offer the best value for money to all its
customers,” he added.
|
