Thai Airways International holds Commercial Conference under topic 'We Go for the Best'

Thai Airways International recently held a Commercial Conference under the topic "We Go for the Best" at the Tide Resort, Bangsaen Beach, Chonburi, with the participation of THAI's Management and general managers.

Mr. Kanok Abhiradee, THAI's President, said that the conference aimed to establish the airline's commercial strategies to achieve its Towards Asian Leadership objective. The mission discussed at the conference emphasized the following:

· To increase revenue with a focus on premium customers and to target more premium customers at 30,000 per year worldwide.

· To establish precise measuring standards and to improve profitable routes by increasing weekly flights on routes in Europe such as London and Frankfurt, and in Asia such as Kolkata, Bombay, Guangzhou, Chengdhu, and Nagoya.

· To assure a full load on every first flight.

· To drive business with seamless connections.

· To work closely with the Tourism Authority of Thailand to strengthen travel business.

In this regard, Mr. Abhiradee also stressed that THAI's general managers from THAI's offices worldwide improve the working focal points towards a customer-oriented purpose by segmentation, ranging from agents to end customers with an understanding of their behavior. A monthly sales report from each station should also be provided to Head Office for sales improvement. In addition, every general manager should keep in mind that being initiative and proactive by setting clear-cut objectives will bring about corporate strategies and aid the commercial department to work effectively.

THAI's President also requested general managers to professionally control and manage internal operations with good governance, aligning the strategic planning with the Government's free-trade policy which will consequently make the airline competitive and drive THAI towards Asian leadership.

The conference included a discussion on THAI's total communications development over a 10-year period as well as a workshop including SWOT analysis (Strength Weakness Opportunity Threat) for the commercial department to aim towards further implementing the strategic planning and operation.