TOPS! to market International Health Tourism Exhibition in Asia Pacific

Global outsourcing company TravelOptions Co Ltd (TOPS!) has won exclusive rights to market a prestigious international health tourism exhibition in the Asia Pacific region.

The 2nd International Health Tourism Exhibition, organized by the Amadeus International Fairs Group, will be held in Manama, Bahrain from 15-17 December 2004.

The event was launched in September 2003 in Bahrain with the inaugural event attracting more than 110 participants from around the world, representing hospitals, specialized medical clinics, hotels that offer complete health holiday packages, medical associations, medical evacuation companies, tourism boards and travel agencies.

"Health tourism is a booming industry and increasing numbers of people are including health checks or treatments into their holiday plans," says Ms Cecilia Tee, President & CEO of TOPS!

"Health authorities are beginning to realise the enormous potential of the health tourism business and are working with the travel industry to realise this potential. The influx of people seeking health care will generate retail, restaurants and other revenues for the destination," adds Ms Tee.

She says TOPS! is proud to be appointed the sole marketing agent in Asia Pacific for the event and notes that the success of the first event has set the momentum for a bigger and better show this year. 

"In fact, IHT 2004 is on an ambitious track to increase the number of participants to over 250 which will give the exhibitors the right platform to showcase their medical programs and acquire new business ventures," Ms Tee concluded.