Global outsourcing company TravelOptions Co Ltd (TOPS!) has won
exclusive rights to market a prestigious international health tourism exhibition in the Asia Pacific region.
The 2nd International Health Tourism Exhibition, organized by the Amadeus
International Fairs Group, will be held in Manama, Bahrain from 15-17 December 2004.
The event was launched in September 2003 in
Bahrain with the inaugural event attracting more than 110 participants from
around the world, representing hospitals, specialized medical clinics, hotels
that offer complete health holiday packages, medical associations, medical
evacuation companies, tourism boards and travel agencies.
"Health tourism is a booming industry and increasing numbers of people
are including health checks or treatments into their holiday plans," says Ms
Cecilia Tee, President & CEO of TOPS!
"Health authorities are beginning to realise the enormous potential of the
health tourism business and are working with the travel industry to realise
this potential. The influx of people seeking health care will generate retail,
restaurants and other revenues for the destination," adds Ms Tee.
She says TOPS! is proud to be appointed the sole marketing agent in Asia
Pacific for the event and notes that the success of the first event has set the
momentum for a bigger and better show this year.
"In fact, IHT 2004 is on an ambitious track to increase the number of
participants to over 250 which will give the exhibitors the right platform to
showcase their medical programs and acquire new business ventures," Ms