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InterContinental Hotels Group
(IHG) has entered into a new relationship with lastminute.com, an independent travel and leisure website. lastminute.com is the first major pan European
partner to be certified as a third party distributor of IHG’s more than 3,500 hotels worldwide. This agreement is an enhancement
of the companies’ existing relationship and comes as part of IHG’s strategy of only working with online travel
partners who conduct business under established customer care guidelines.
IHG announced in April that it would only work with certified third party distributors that do not engage in confusing and
potentially unclear marketing practices, respect IHG's trademarks, ensure reservations are guaranteed through an automated
and common confirmation process and clearly present fees to consumers.
Peter
Gowers, Executive Vice President, Global Brand Services for IHG, commented: "IHG has led the hotel industry from day
one on the issue of customer care and protection for guests who book rooms online. We took a bold step in April stating that we
will only work with third party distributors who share our same values and our commitment to protecting customers and hotel
owners alike. lastminute.com shares this view and is a fantastic partner to work with in Europe because of its broad product
range which perfectly complements the hotel offering."
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InterContinental Hotels Group
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