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The latest developments surrounding The Pearl-Qatar, the US $2.5 billion island destination being reclaimed offshore Doha in
the Arabian Gulf, will be outlined to delegates at Cityscape, the international commercial architect and project development event
in Dubai.
Nick
Bashkiroff, Development Director, The Pearl-Qatar is to address delegates at Cityscape, which will run at the Dubai
International Exhibition Centre from November 29-December 1.
“There has been intense interest in the project since the launch of apartment and town home sales in our first phase in
October,” said Bashkiroff. “By the time Cityscape takes place, we hope to be nearer a second sales launch and we believe
potential investors will be eager to hear of the future development and marketing plans for this truly world-class destination.”
The Pearl-Qatar is being positioned as the Riviera Arabia with its ten districts all being branded in unique Pearlesque
Mediterranean cum Arabic tones.
“The positioning and branding of The Pearl-Qatar is a unique story in itself,” said Bashkiroff. “We are creating a destination
which, we believe, will be the most glamorous address in the Middle East.”
Since the launch of luxury apartment and town home sales on The Pearl-Qatar, the developers have received reservations from
individuals throughout the region, Europe and Asia. In addition, key negotiations are continuing with major institutional investors
from India, Europe, Pakistan, Saudi Arabia and Kuwait.
“Cityscape will come shortly after our planned European launch in the UK and we will be able to report back on the outcome of
this major marketing initiative,” said Bashkiroff.
The Pearl-Qatar is to have its international launch at the Homes Overseas Exhibition at London’s ExCel from November 26-28.
“The UK is a high potential market for us as initial enquiries have shown. This is also largely because Qatar is perhaps better
known in Britain than elsewhere due to the strong ties between the two countries and the heavy UK domination among Qatar’s
European expatriate workforce,” explained Bashkiroff.
“Doha is now very accessible from the UK with Qatar Airways flying twice daily from London Heathrow and the airline planning
to launch daily flights from Gatwick next month. Additionally the carrier operates from Manchester in England’s North West.”
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